Starbucks‘ new coffee blend promises a smoother and less bitter taste, thanks to a partnership with Spanish startup Ole! Foods
A New Process for Better-Tasting Coffee
Starbucks, the popular coffee chain, has announced a new partnership with Ole! Foods, a Spanish startup that has developed a patented process for infusing coffee beans with olive oil. This new process, called Oleo, promises to reduce waste and improve the taste of Starbucks’ coffee.
A smoother, less bitter taste is what Starbucks customers can expect from this new coffee blend. Oleo involves immersing coffee beans in water and adding a small amount of olive oil, which is then absorbed by the beans. The result is a smoother and less acidic taste that is more pleasant to drink.

A Sustainable Solution for Reducing Waste
This new coffee blend is set to be introduced in select Starbucks stores across the United States and Canada. The company is committed to reducing waste and this new process aligns with its sustainability goals. By using the Oleo process, Starbucks can reduce the amount of coffee grounds that are wasted during the brewing process.
The partnership with Ole! Foods is just one example of Starbucks’ commitment to innovation and sustainability. The company has a long history of implementing sustainable practices in its stores and supply chain. This new coffee blend is just the latest in a series of initiatives aimed at reducing waste and improving the overall coffee experience for customers.
In conclusion, Starbucks’ partnership with Ole! Foods is a welcome development for coffee lovers who want a smoother and less bitter taste. With its commitment to sustainability and innovation, Starbucks continues to lead the way in the coffee industry. Customers can look forward to trying this new coffee blend in select stores and enjoying a more satisfying coffee experience.
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